QVC Goes Mobile
QVC, one of the world’s largest multimedia retailers, is going mobile. The retail giant has unveiled its mobile commerce channel, launching not only an m-commerce site but a text message purchasing program that puts it on par with Amazon.com.
Shoppers can browse, search and buy products on QVC’s new m-commerce site, m.QVC.com. In addition, consumers can also complete purchases via text message.
To make a purchase, customers must first register with the QVC mobile service. Once registered, customers text a product number to a QVC short code. QVC sends a text message back with the item number and price and a request to verify the purchase. After the customer verifies the purchase, the retailer sends a final text message confirming the order and providing an estimated delivery date.