Archive for the ‘News’ Category
Analysis of Higher Retention Up to 36 Month Vodafone Contract
Yesterday we published the news mobile operator Vodafone that apply to 36-month stay from 1 February in the new contracts and stays associated with a mobile phone.
The debate has been raised both in the post as at the entrance of Dig even reached home. Yet few people seem to know the reason for this change in policy Vodafone.
Terminal subsidies.
One of the biggest expenses for an attendant is what makes paying terminal suppliers, brands like Samsung and Nokia to acquire terminals in large quantities at a price though smaller than it would to a free drive more expensive than which then charged to customers who sell them.
This might seem strange since it is an operation in which lose money. The fact is that it will never separate from a residence, that is, a contractual obligation to consume at least a month together with the inability to change your company without paying a penalty.
Basically, the operator makes an investment in a device that rely on a profit impact on the investment greater than when the customer is many months spending money from your new mobile and Vodafone card.
The balance.
This should be a balance between initial investment and the expected income. In the long run has to generate more money the client pays for Vodafone mobile, you spend on infrastructure to maintain the customer’s proportional, salaries, rents, etc… The concept is so simple and obvious, is to win more than you spend.
If this balance, inclined to the income, since we cannot lose sight of that is a company and its ultimate goal is to create profit, the company is not given in this case Vodafone, must turn to do so.
The permanence.
So far Vodafone has been a permanent employee of 18 or 24 months depending on the terminal model. It is a decision made at the time and nobody forced him to perform, since the 24-month stays legal. In many countries, including United States, 24 months are virtually the only ones there.
Other Spanish companies have also used, at least partially, these long stays.
The problem is that users demand ever more powerful terminals, equipped and therefore expensive. An example is the Samsung Galaxy S2, or phone 4S, better handsets on the market that have been seen and sold a lot. The point is that not always been associated with such investments to cover costs.
The MVNO.
Hiring a subsidized phone is never an obligation and mobile virtual network operators, who lease the network of large, commercial strategy based on that. Opt for a very low rates compared with large, because they have to cope with such high payments in respect of many aspects, but especially of terminal manufacturers.
The threats of portability.
Contrary to what many believe, the threats of portability should not be a problem for the company that suffers, because the rules are set by it. If you need to raise prices, raise rates or deny a customer a phone that is not worth full authority to do so. It is true that there is always the danger that they go to another operator, but the operator has to choose if you want all customers as possible so only those who are in a certain market segment.
The ability to buy a free mobile and pay either in cash or in installments is something that is becoming increasingly less strange. But above all we must not forget that there are very decent terminals that are not excessively expensive. For about 300 Euros have terminals that can easily pass two years of use as the Nokia 710 or the Lamia SonyEricsson Experian Neo V. Prorating the cost comes to just over 10 Euros a month.
Conclusion.
The operators have every right to change the terms of futures contracts, while not unilaterally change the present, and consumers to change the current company if not satisfied. The problem is when that gesture is an aggravation for users, something not typically used.
Sony Xperia S compared with own range
With a great fanfare, Sony has launched the latest handset in its Xperia range. The Sony Xperia S, having dropped the Ericsson brand, sees the hugely popular Xperia range usher in a new year with some new features. Unveiled at Las Vegas’ Consumer Electronics Show the new handset has been the focus of much interest and enthusiasm at the technology world’s biggest trade fair.
The Sony Xperia S is the first in a new batch called the Xperia NXT Series, essentially Next generation. These, it’s hoped, will be the successors to the Play, Arc, Neo and Active and will be the best phone contracts on offer from the company in a number of years. The first of the range, the X1 was released back in 2008. So how far have they come in four years?
Images of the Xperia S were leaked in December so consumers knew what to expect. It runs a 1.5 GHz dual-core processor along with a 12 Megapixel camera with a 4.3 inch screen from Sony Bravia that promises crisp text and bold bright images with a pixel resolution of 720 x 1280. The camera is also capable of recording 720p video and there is also a front facing camera. The device has 32 GB of internal storage and 1GB of RAM. The device runs Android 2.3.7 Gingerbread but it is likely to will update to Android 4.0 Ice Cream Sandwich later in the year. There will be a PlayStation certification with the device allowing access to the PlayStation store filled with music and videos as well as games. It is aimed at integrating the device better with other products; it is the first Sony smartphone in the UK to enable a link up via Wi-Fi with a computer, tablet or TV.
It is likely the device will be marketed just below the top sellers of Samsung and Apple. The Xperia Arc and Arcs were pitched at being top end but by no means challenging the very best on the market, although compared with the current crop of devices this fares very well. 2012 is likely to see big launches, however, including the Samsung S3 and the iPhone 5 from Apple so whether it will compare favourably with them is another matter.
Compare that with the rest of the devices launched as part of the Xperia range. The X1, running Windows Mobile 6.1 was the first, filling the gap on the smartphone market between the very top end and the bottom. The X2, its successor had an 8.1 MP camera, Wi-Fi and GPS. The move to Android in 2010 might have had a shaky start (Timescape and Mediascape had to be re-programmed whenever an update was made) but it helped Sony focus on creating a smartphone for every market, hence the different personalities and audiences for ach device like the Xperia Play running a PlayStation angle and the Xperia pro targeting the business market with a touchscreen and slider for quick-messaging.
The Xperia S will come onto the UK market in March. Other features in the range including the Xperia Ion, Xperia NX and Xperia Acro HD will follow.