Sony Xperia S compared with own range
With a great fanfare, Sony has launched the latest handset in its Xperia range. The Sony Xperia S, having dropped the Ericsson brand, sees the hugely popular Xperia range usher in a new year with some new features. Unveiled at Las Vegas’ Consumer Electronics Show the new handset has been the focus of much interest and enthusiasm at the technology world’s biggest trade fair.
The Sony Xperia S is the first in a new batch called the Xperia NXT Series, essentially Next generation. These, it’s hoped, will be the successors to the Play, Arc, Neo and Active and will be the best phone contracts on offer from the company in a number of years. The first of the range, the X1 was released back in 2008. So how far have they come in four years?
Images of the Xperia S were leaked in December so consumers knew what to expect. It runs a 1.5 GHz dual-core processor along with a 12 Megapixel camera with a 4.3 inch screen from Sony Bravia that promises crisp text and bold bright images with a pixel resolution of 720 x 1280. The camera is also capable of recording 720p video and there is also a front facing camera. The device has 32 GB of internal storage and 1GB of RAM. The device runs Android 2.3.7 Gingerbread but it is likely to will update to Android 4.0 Ice Cream Sandwich later in the year. There will be a PlayStation certification with the device allowing access to the PlayStation store filled with music and videos as well as games. It is aimed at integrating the device better with other products; it is the first Sony smartphone in the UK to enable a link up via Wi-Fi with a computer, tablet or TV.
It is likely the device will be marketed just below the top sellers of Samsung and Apple. The Xperia Arc and Arcs were pitched at being top end but by no means challenging the very best on the market, although compared with the current crop of devices this fares very well. 2012 is likely to see big launches, however, including the Samsung S3 and the iPhone 5 from Apple so whether it will compare favourably with them is another matter.
Compare that with the rest of the devices launched as part of the Xperia range. The X1, running Windows Mobile 6.1 was the first, filling the gap on the smartphone market between the very top end and the bottom. The X2, its successor had an 8.1 MP camera, Wi-Fi and GPS. The move to Android in 2010 might have had a shaky start (Timescape and Mediascape had to be re-programmed whenever an update was made) but it helped Sony focus on creating a smartphone for every market, hence the different personalities and audiences for ach device like the Xperia Play running a PlayStation angle and the Xperia pro targeting the business market with a touchscreen and slider for quick-messaging.
The Xperia S will come onto the UK market in March. Other features in the range including the Xperia Ion, Xperia NX and Xperia Acro HD will follow.
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